Lorin Rivers

2406 Pruett Street
Austin, TX 78703

512.203.3198

Product Management/Marketing

Product management and marketing strategist with expertise in the international multimedia, graphics, and wireless hardware, software and internet development industries.
Technically-astute contributor who brings common sense and change agent mentality, organizational skills and a logical decision-making process to solving time-critical projects.
Strong communicator who can develop and communicate key messages accurately and convincingly, under deadline pressure, to multiple audiences.
Proven leader with solid product lifecycle management, requirements development skills and delivering products to specifications on-time.

Extensive experience providing marketing consulting services to technology companies.

Select Client List: Schlotzsky’s, Less Networks, Late Night Software, Flowbridge, Bare Bones Software, and Rosedale Foundation

Planned and deployed pilot pre-WiMAX/802.16 network in thirty days from conception to launch.
Created and grew a new user and provider community from a few to over 18,000 subscribers and 120 venues in 12 months.
Developed new product messaging, positioning and content for collateral, white papers and product demonstrations. Implemented and integrated new messaging across all marketing channels.
Created product training presentations and educated sales on how to best deliver information regarding benefits and features in a compelling way.
Overhauled trade show strategy and logistics during periods of increasing traction, promoting products, fielding questions, and cultivating trust with customer. Reduced costs by 50% versus previous shows.
Developed corporate identity, messaging, and positioning, using traditional and online methods.

Developer of REALbasic, a cross-platform object-oriented BASIC programming environment.

Grew sales to $1 million in fifteen months and delivered four major releases of the award-winning product on schedule.
Created “Made with REALbasic” partner/community program and grew membership from fewer than 100 to over 1,500 in 10 months.
Introduced formal product management processes into company, integrating structure to gather and prioritize customer feedback and release schedules, improving customer satisfaction by over 50%.
Wrote marketing requirements documents, product specifications and prioritized new features and bug fixes for development.
Created “the Cubies” program to recognize outstanding customer creations using the REALbasic framework.
Developed national marketing campaign including advertising and e-mail direct marketing, resulting in response rates over 4%.

Startup developing advanced dynamic website authoring tool.

Planned a customer-centric product launch of R.E.D.D. v1.0, securing dozens of beta partners.
Introduced product management culture and instituted customer-driven requirements process.
Championed the new bug tracking implementation process and integrated it into the PM process.
Created corporate presentation for use with analysts and potential investors, which helped communicate value proposition, ROI and benefits of investing.
Developed branding and corporate messaging including website, collateral and PR Kit.

Apple Macintosh “clone” manufacturer.

Planned and launched PowerTower Pro G3 product to market, the fastest and most expandable Macintosh computer in the industry.
Defined new bundling packages to maintain competitive pricing and profitability per quarter.
Collaborated with MarCom to develop collateral, press kits and website content.
Streamlined the change order process by coordinating with engineering, vendors and procurement to integrate new product components.
Defined and updated configuration ordering system to align with new offerings.
Organized extensive press tours with leading publications, securing coverage in magazines such as MacWorld, MacWeek and MacAddict.
Created sales tools and delivered targeted training to sales, marketing and technical support.

Software company specializing in multimedia, internet and graphics software. Formerly Altsys.

Selected by management to participate as a Quality Steering Committee Member, representing Texas on a host of industry-related career issues and challenges.
Created, scripted, and delivered demonstrations for 11 major products, achieving kudos from audiences worldwide.
Planned logistics for more than 30 large-scale and small-scale tradeshows, ranging from 100 to 100,000 attendees per show.
Transformed corporate culture to encourage accountability and peak performance while fostering a fun, cohesive and motivational atmosphere.
Other position held: Beta Test Coordinator/QA

Bachelors of Arts, University of Texas at Austin, December 1987

Casis Cares, Since 2001

Rosedale Foundation, Since 2002

Co-Founder/Board Member for Harvest Classic/Central Texas Motorcycle Charities, Since 2002