Lorin Rivers

Product Management/Marketing

• Product management and marketing strategist with expertise in the international multimedia, graphics, and wireless hardware, software and internet development industries.
• High-energy contributor who brings common sense and change agent mentality, organizational skills and a logical decision-making process to solving time-critical projects.
• Strong communicator who can develop and communicate key messages accurately and convincingly, under deadline pressure, to multiple audiences.
• Proven leader with solid product lifecycle management, requirements development skills and delivering products to specifications on time.
• Technologist with strong background in object-oriented programming, SQL and enterprise databases, networking, servers, web technologies and tools, and system administration.

PROFESSIONAL EXPERIENCE

Select Client List: Schlotzsky’s, Less Networks, Late Night Software, Flowbridge, Bare Bones Software,Wheco, Three Rivers Foundation, and Loyal Forever.

• Planned and deployed pilot pre-WiMAX/802.16 network in thirty days from conception to launch.
• Created and grew a new user and provider community from a few to over 18,000 subscribers and 120 venues in 12 months.
• Overhauled trade show strategy and logistics, promoting products, fielding questions, and cultivating trust with customers. Reduced costs by 50% versus previous shows.
• Wrote copy and created graphics for web sites and built them using XHTML, CSS and JavaScript.
• Created reviewers guides and demo scripts and conducted press tours.
• Developed corporate identity, messaging, and positioning, using traditional and online methods.
• Developed and deployed highly integrated WordPress themes for commercial and non-profit clients.

OneSpot makes it easy to find, package and deliver fresh and focused content.

Senior Content Manager

• Grew customers’ monthly page views from 34,000 to 285,000 by creating topics and publications tailored to their specific needs as well as custom templates for each client.
• Managed relationships with editors from The Wall Street Journal, San Francisco Chronicle, The Street, Paid Content, San Antonio Express, and more.
• Wrote copy for OneSpot website, created internal and customer-focused documentation and crafted and delivered training and pre-sales presentations.
• Managed contractor editorial and QA team.
• Contributed Ruby on Rails and CSS code to OneSpot’s web application.
• Reduced operational costs by over $5,000 monthly by identifying and consolidating duplicate content areas.
• Developed extensive default template architecture in Liquid, XHTML and CSS for delivering client content.

Developer of REALbasic, a cross-platform object-oriented BASIC programming environment.

Product Marketing and Management Director

• Synthesized complex technical data, including object-oriented programming, APIs, frameworks, and database abstraction concepts to communicate product’s value proposition to customers and media.
• Introduced formal product management processes into company, integrating structure to gather and prioritize customer feedback and release schedules, improving customer satisfaction by over 50%.
• Delivered releases that customers valued, on schedule. Wrote marketing requirements documents, product specifications and prioritized new features and bug fixes for development.
• Collected and interpreted customer requests and defect reports, analyzed competitive landscape, integrated partner and vendor roadmaps, and collaborated with third parties to bundle their APIs and frameworks.
• Grew sales to $1 million in fifteen months and delivered four major releases of the award-winning product on schedule.
• Created “Made with REALbasic” partner/community program and grew membership from fewer than 100 to over 1,500 in 10 months.
• Created “the Cubies” program to recognize outstanding customer creations using the REALbasic framework.
• Developed national marketing campaign including advertising and e-mail direct marketing, resulting in response rates over 4%.

Startup developing advanced dynamic website authoring tool.

Product Manager

• Planned a customer-centric product launch of R.E.D.D. v1.0, securing dozens of beta partners.
• Introduced product management culture and instituted customer-driven requirements process.
• Championed the new bug tracking implementation process and integrated it into the PM process.
• Created corporate presentation for use with analysts and potential investors, which helped communicate value proposition, ROI and benefits of investing.
• Developed branding and corporate messaging including website, collateral and PR Kit.

Apple Macintosh “clone” manufacturer.

Product Line Manager

• Planned and launched PowerTower Pro G3 product to market, the fastest and most expandable Macintosh computer in the industry.
• Defined new bundling packages to maintain competitive pricing and profitability per quarter.
• Collaborated with MarCom to develop collateral, press kits and website content.
• Streamlined the change order process by coordinating with engineering, vendors and procurement to integrate new product components.
• Defined and updated configuration ordering system to align with new offerings.
• Organized extensive press tours with leading publications, securing coverage in magazines such as MacWorld, MacWeek and MacAddict.
• Created sales tools and delivered targeted training to sales, marketing and technical support.

Software company specializing in multimedia, internet and graphics software. Formerly Altsys.

Sr. Sales Engineer

• Selected by management to participate as a Quality Steering Committee Member, representing Texas on a host of industry-related career issues and challenges.
• Created, scripted, and delivered demonstrations for 11 major products, achieving kudos from audiences worldwide.
• Planned logistics for more than 30 large-scale and small-scale trade shows, ranging from 100 to 100,000 attendees per show.
• Transformed corporate culture to encourage accountability and peak performance while fostering a fun, cohesive and motivational atmosphere.
• Other position held: Beta Test Coordinator/QA

EDUCATION

Bachelors of Arts, University of Texas at Austin, December 1987

COMMUNITY SERVICE

Casis Cares, Since 2001

Rosedale Foundation, 2002-2008

Co-Founder/Board Member for Harvest Classic/Central Texas Motorcycle Charities, Since 2002

AISD UpClose, Class 0f 2007

Austin Partners in Education Mentor, since 2009-2010 school year

OTHER

Presenter at inaugural Ignite Austin event, January 2010